[Case Study] Cosy Cott increases sales in their store by up to 22% thanks to implementing automation
Cosy Cott is a family company existing on the market since 2017 which focuses on high quality, handcrafted products for infant and baby comfort. In their online store, the customer can purchase bedding cloth sets, as well as pillows, blankets, sleeping cocoons and hanging clouds. All products are made with high-grade materials such as muslin, cotton, premium bamboo fibres and velvet.
1-1 personalization of customer-targeting notifications,
implementation of the abandoned cart recovery system,
retargeting the customers, who showed interest in the product but did not make the purchase.
Abandoned cart targeting
Remarketing targeting customers who browsed the page but did not make a purchase
Recovering inactive user with the win-back campaign
Substantial increase in sales and lead generation, almost ¼ of abandoned carts recovered, a huge improvement in CTR and OR in comparison with traditional mailing campaigns.
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